![](https://cdn.myportfolio.com/793145bc-ad7c-42f0-947f-aba9ba920dd5/337307ec-36d2-4a56-8735-6645fceb8aaa_rw_1920.gif?h=19c1f777a51444cf09a5c191765ad514)
![](https://cdn.myportfolio.com/793145bc-ad7c-42f0-947f-aba9ba920dd5/c7fcffd4-e080-4107-b3ae-65187018df7d_rw_600.gif?h=361865324e5078eca8af9707e3aea7bb)
Wingstop
Wingstop Inc. is an American restaurant specializing in chicken wings. For this project, I was tasked to develop a package design for Wingstop's new product to enter the retail world. The overall design concept consisted of implementing a new brand color for the product and secondary elements that would convey the idea while also retaining the brand's well-known identity.
(design concept)
![](https://cdn.myportfolio.com/793145bc-ad7c-42f0-947f-aba9ba920dd5/97ba0967-670f-441d-8735-762c4cca78dc_rw_1920.gif?h=364d5972c6478ecfa20ce449458f6e89)
![](https://cdn.myportfolio.com/793145bc-ad7c-42f0-947f-aba9ba920dd5/1f498142-8e66-470f-8124-f24aa117b908_rw_1920.gif?h=02d79d9716220a1aa5334af2ebb46772)
![](https://cdn.myportfolio.com/793145bc-ad7c-42f0-947f-aba9ba920dd5/ef053d7e-53e9-49a0-bdb9-8936ab59420d_rw_1920.gif?h=0b94423b0134a540cd2c8650d4406f87)