yellow stone national park
Yellow Stone National Park is known for its wildlife and its many geothermal features, especially the Old Faithful geyser, one of its most popular. The goal for this project was to develop a brand new web and mobile site to help promote the park and its beautiful destinations for viewers to visit.
The rebranding of Yellow Stone National Park involved developing a branding system that would represent the cultural vision of exploring.
(design concept)​​​
color palette
tone
The tone for the site consisted of a vibrant and inviting appearance. By utilizing alluring photography and graphic elements of nature and wildlife. To help convey the idea of adventuring and exploring.
Web advertisement
merchandise
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